Idris Sami is a 19-year-old French-Moroccan business owner who creates a website that lets people test their friends free of charge. Don’t possess a telephone, or want to avoid mobile data charges? No problem. MesTextos lets French-speakers text their friends from the web site. MesTextos isn’t heading to threaten WhatsApp anytime soon, but in Europe and the Middle East, where data charges can be costly, free texting is a good little niche market to occupy.

Sami was operating Google’s AdSense advertising system on his site. It allows website publishers to display search ads driven by Google and take a trim of the revenues thereby. But then he found that if you are an AdSense partner and you do not run ads on your site the way Google wants, the search giant will punish you.

Google terminated his accounts and returned all the amount of money he had earned to his advertisers. He is prohibited from Google’s ad programs until further notice. Sami is furious about the money he earned and then lost. Google happens to be being sued in the U.S. 5,000 or more monthly is prohibited from the machine right before their assessments are paid. This theory has been making the rounds for years.

In a contact Google delivered to Sami, Google claims MesTextos was forcing or incentivizing people to click on ads in order to use the site, which is against the guidelines; Sami denies that. He says two different Google sales staff praised his revenue-generating efforts and, in different emails, wanted to help optimize his site to improve its performance.

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He says he wasn’t warned there was something wrong along with his site until it was too late. Publishers are given an opportunity to appeal policy decisions also. The issue is complicated because, Sami says, Google’s ad rules in French are slightly different from the ones published in English. The ban seems galling to Sami because it emerged on Jan. 28, 2014, just 13 times after an email was received by him from Google offering to help him improve his income. Sami tells Business Insider. Google’s sales staff and its own AdSense conformity people don’t necessarily organize, of course.

Sami first received an email from Google’s salespeople on Jan. 1, 2013, offering to help him enhance his revenue. The next email, on Jan. 15, 2014, is at French and looks like a form letter generated for clients who achieve certain income goals. But because of it was too late then.